Brand Strategy for Innovative Mortage Company
Nestfuel’s innovative mortgage improves affordability for homebuyers by either reducing their payment or boosting their purchasing power compared to old-school home financing. How? They lower interest costs by measuring buyers’ creditworthiness through their community rather than just a faceless credit score. Nestfuel hired Wax Creek for brand strategy and a go-to-market strategy to create irresistible messaging for both of their target markets. Wax Creek also built a visual identity that would attract their Gen Z consumer and “feel totally different” then what is typically seen in the finance world.