In 2018, Meet America set out to connect small, local ranchers with consumers who were looking for convenient access to high-quality beef to feed their families and peace of mind in the knowledge that their food was ethically and locally produced. They entered the market as a B2B organization, selling their beef, lamb, and pork to boutique grocery, butcher shops, and restaurants. In 2022, Meet America’s strategic growth plan included entering the B2C market, selling directly to consumers who were looking for convenient doorstep delivery of locally grown, grass-fed, high-quality meats. Meet America hired Wax Creek for a full rebranding effort that included a new brand strategy and visual identity.
Website Design
