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Conifer Excavating

Logo Design, Website Strategy, Brand Strategy & Messaging

As Conifer Excavating began planning the move from residential projects to commercial projects, they understood that they would need to establish credibility in their new space and attract and retain high quality employees in a tough labor market. They had previously struggled establishing their presence online and in the community. After working with Wax Creek, the client's new brand resulted in sizable business growth and a successful market transition.
Logo Design

Brand Book


After working with Wax Creek, we landed more jobs growing our team from 4 to 15. In a tough labor market, our new brand standards helped us attract and retain the correct people for our position. We feel that our brand standards really represented who we were as a company. We could attribute all this growth to Wax Creek. 

Bryan Roland, CEO of Conifer Excavating