Brand Strategy Services

We help business owners stop second-guessing their brands so they attract and retain more clients while building authority and recognition in their industry.

Why Brand Strategy?

We live in a world that is driven by perception. A brand strategy is essential because it provides clarity about the competitive landscape, market position and customer expectations. This information is critical to develop effective marketing strategies and to fine-tune marketing messages to maximize your competitiveness and attract clients. Branding will significantly enhance your market performance and profitability by improving name recognition, building credibility and trust, increasing advertising effectiveness, and inspiring employees.

During our Brand Experience, we build the necessary framework to attract your ideal clients on an unconscious, psychological level.

A Strategic Brand:

Whats Included?

We live in a world that is driven by perception. A brand strategy is essential because it provides clarity about the competitive landscape, market position and customer expectations. This information is critical to develop effective marketing strategies and to fine-tune marketing messages to maximize your competitiveness and attract clients. Branding will significantly enhance your market performance and profitability by improving name recognition, building credibility and trust, increasing advertising effectiveness, and inspiring employees.

During our Brand Experience, we build the necessary framework to attract your ideal clients on an unconscious, psychological level.

Mission + Vision + Values

These statements are crucial to communicating the “who, what, how, and why” of your organization. These documents are your “North Star” helping you consciously drive forward in the right direction & connect with your audience.

Voice + Personality

Your Brand is symbolized by personality, not abstract principles. Your clients recognize these personality traits because they are familiar, a part of the human experience. This is ultimately what creates Brand trust.

Brand Archetype Discovery

People have personalities. Brands have personalities. If you want to scale by building a successful Brand, you need to be skillful about matching your market with your Brand. This process will give you the foundation to start building, connecting, and creating meaningful content.

Visual Identity Look + Feel Refresh

Every great Brand has an equally great visual identity. This includes a refresh of your color palette, image style, fonts, backgrounds, & patterns for you to use on social media, your website, & beyond. This helps to attract clients, stand out in a crowd, and be memorable & shareable.

Unique Value + Core Messaging

Why are clients going to ultimately choose you over all of the other options out there? We look at the differentiators in your business and develop core messaging to make sure your people understand EXACTLY why they want to buy from you, and only you.

Buyer Persona + Buyer Journey

Your clients consist of more than basic demographics and their desire to spend money. We’ll help you understand how to strategically move consumers through the journey of becoming aware of your business, considering your business, to ultimately buying from your business.

The Packages

Lunette Strategy

2 Hour Brand Experience Session
Deliverables:
  • Company Manifesto (Brand Positioning Statement)
  • Core Values
  • Brand Archetyping
  • Buyer Journey
  • 1 Buyer Persona
  • Brand Style Guide
  • Brand + Marketing Activiation Guide
  • Your Brand Slick Sheet + Poster
  • Digital Copy of All Notes + Deliverables

Lunette Strategy

4 Hour Brand Strategy Experience Session
Deliverables:
  • Company Manifesto (Brand Positioning Statement)
  • Core Values
  • Brand Archetyping
  • Buyer Journey
  • 1 Buyer Persona
  • Brand Style Guide
  • Brand + Marketing Activiation Guide
  • Your Brand Slick Sheet + Poster
  • Digital Copy of All Notes + Deliverables
  • Hard Cover Brand Book
  • Mission Statement
  • Vision Statement
  • Unique Value Statement
  • Core Messaging
  • Brand Voice and Tone
  • Marketing + Content Canvas
  • Naming Concepts (If Applicable)

Supermoon Strategy (For Teams)

4 Hour Brand Strategy Experience Session
Deliverables:
  • Company Manifesto (Brand Positioning Statement)
  • Core Values
  • Brand Archetyping
  • Buyer Journey
  • 1 Buyer Persona
  • Brand Style Guide
  • Brand + Marketing Activiation Guide
  • Your Brand Slick Sheet + Poster
  • Digital Copy of All Notes + Deliverables
  • Hard Cover Brand Book
  • Mission Statement
  • Vision Statement
  • Unique Value Statement
  • Core Messaging
  • Brand Voice and Tone
  • Marketing + Content Canvas
  • Internal Brand Guidelines
  • Branded Culture + Team Training
  • Brand Implementation Support
5/5

“Working with them helped remind us of who we are as a company, which is so important for all of us.”

5/5

“My business went through a Brand Experience and my vision became a reality. My business found it’s voice and identity, and this has made such a positive impact on how my business is presented to the community!”

5/5

“They really took the time to get to know us so that every aspect of the process was tailored to our company.”