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Wax Creek | a brand marketing agency

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January 16, 2021

Tag: waxcreek

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Stephanie
Friday, 09 March 2018 / Published in Social Media

72 Headlines That Get More Clicks

Here’s the trick to funneling traffic off of the social web: Write better headlines.

Sure, you need to be participating in conversations and engaging with customers, prospects and partners on social media. But sites like Twitter and Facebook are an endless stream of information snippets, each with the life expectancy of a kiwi. If your goal is to encourage a click from a social site to a landing page or a piece of content you will need to learn to write status updates that get clicks.

Social Proof Headlines (Social Proof = the propensity for people to make choices based on the choices that other people make):

  • Here is a Method That is Helping [world class example] to [blank]
  • [blank] Hacking With [world class example]
  • Savvy|Smart|Sexy People Do XYZ
  • Why I [blank] (And Maybe You Should Too)
  • [Do something] like [world-class example]
  • The [desired result] That [world class example] Is Talking About
  • Join [impressive number] of Your Peers that [take desired action]
  • [desired result] Like A [desired group or person]
  • How [impressive number] Got [desired result] in [time period]
  • Like [world class example] You Can [desired result]
  • [world class example] Reveals Ways To [desired result]
  • Why [impressive number] of People are [taking desired action]
  • A Simple Way To [desired result] That Works For [desired group/person]
  • How to [desired result] Like [world class example]

Threat Headlines:

  • Do You Recognize the [number] Early Warning Signs of [blank]?
  • If You Don’t [blank] Now, You’ll Hate Yourself Later
  • I’ve Lied to You for [time period] Now
  • The Biggest Lie In [your industry]
  • X Shocking Mistakes Killing Your [blank]
  • Don’t Try [blank] Without [desired action] First
  • [blank] May Be Dangerous To [something precious]
  • [blank] May Be Causing You To Lose Out On [desired result]
  • At Last, The Secret To [desired result] Is Revealed
  • The [blank] Risk Hiding In Your [blank]
  • Why you shouldn’t [do what I desire them to do]
  • Why [blank] Fails and [blank] Succeeds
  • Do Not Try Another [blank] Until You [take desired action
  • The Ugly Truth About [blank]
  • What Your [blank] Won’t Tell You And How It Can Save You [blank]
  • What Everybody Ought to Know About [blank]
  • Your [blank] Doesn’t Want You To Read This [blank]
  • The Sooner You Know [blank] The Better

Gain Headlines:

  • Where [desired result] Is And How To Get It
  • Discover The [desired result] Secret
  • [blank] Your Way To A [desired result] You
  • To People That Want To [desired result] But Can’t Get Started
  • You, a [desired result]
  • Stop [undesired result]
  • You Too Can [desired result] in [time period] with [blank]
  • How To Become [desired result] When You [something challenging]
  • There’s Big [desired result] In [blank]
  • You Don’t Have to Be [something challenging] to be [desired result]
  • Little Known Ways to [blank]
  • How to turn [blank] into [desired result]
  • How To Build a [blank] You Can Be Proud Of
  • Get [desired result] Without [undesired result]
  • Get Rid of [problem] Once and For All
  • Improve/Increase Your [desired result] In [time period]
  • Imagine [desired result] And Loving Every Minute Of It
  • Here’s a Quick Way to [solve a problem]
  • Get [desired result] Without Losing [blank]
  • The Lazy [blank’s] Way to [desired result]
  • How To Make People Line Up And Beg To [blank]
  • How To Get [desired result] Out Of [blank]
  • How To [desired result] When You’re Not [blank]
  • No [undesired result] Just [desired result] Everyday
  • Never Suffer From [undesired result] Again
  • The Quickest & Easiest Way To [desired result]
  • If You Can [blank] You Can [desired result]
  • How You Can [desired result] Almost Instantly
  • Where [desired result] Is And How To Get It
  • Discover The [desired result] Secret
  • [blank] Your Way To A [desired result] You
  • To People That Want To [desired result] But Can’t Get Started
  • You, a [desired result]
  • Stop [undesired result]
  • You Too Can [desired result] in [time period] with [blank]
  • How To Become [desired result] When You [something challenging]
  • There’s Big [desired result] In [blank]
  • You Don’t Have to Be [something challenging] to be [desired result]
  • Little Known Ways to [blank]
  • How to turn [blank] into [desired result]
  • How To Build a [blank] You Can Be Proud Of
  • Get [desired result] Without [undesired result]
  • Get Rid of [problem] Once and For All
  • Improve/Increase Your [desired result] In [time period]
  • Imagine [desired result] And Loving Every Minute Of It
  • Here’s a Quick Way to [solve a problem]
  • Get [desired result] Without Losing [blank]
  • The Lazy [blank’s] Way to [desired result]
  • How To Make People Line Up And Beg To [blank]
  • How To Get [desired result] Out Of [blank]
  • How To [desired result] When You’re Not [blank]
  • No [undesired result] Just [desired result] Everyday
  • Never Suffer From [undesired result] Again
  • The Quickest & Easiest Way To [desired result]
  • If You Can [blank] You Can [desired result]
  • How You Can [desired result] Almost Instantly
  • How To Become [desired result] When You [something challenging]
  • How To Use [blank] To [desired result]
  • How To Turn Your [blank] Into [desired result]
  • See How Easily You Can [desirable result]
  • Now You Can Have [something desirable] Without [something challenging]
  • How To Take The Headache Out Of [blank]
  • X Questions Answered About [blank]’
  • Give Me [short time period] and I’ll Give You [desired result]
  • Answered: Your Most Burning Questions About [blank]
  • Take X minutes to get started with [blank]… you’ll be happy you did!
  • Who Else Wants [desired result]?
  • How to fast-track your [desirable result]
  • How [impressive number] Got [desired result] Without [undesired result]

The competition for attention on social media is fierce…This swipe file is your weapon in the battle for clicks on social
channels like Twitter, Facebook and LinkedIn. Access this list when you are in need of headline inspiration and watch
your social media traffic soar!

facebookgain headlinesheadlineshealinesinstagramlinkedinsocial mediasocial proof headlinesthreat headlinestwitterwaxcreek
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Stephanie
Friday, 09 February 2018 / Published in Social Media

15 Best Social Media Tools From 15 Most Influential Marketers Online

Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring out which network you should invest in is overwhelming.

What if you could ask today’s most influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”That’s exactly what I did.

1. Neil Patel: Entrepreneur and influencer, NeilPatel.com  

“With BuzzSumo you can see what is hot in your space on social media and what isn’t. From there you can craft ideas on the type of blog posts you should write to generate traffic and leads. The best part about BuzzSumo is it also shows you who has shared the content so you can reach out to those influencers and ask them to share your content as well.”

2. Ann Handley: Chief content officer, MarketingProfs

“Instagram is my favorite social network because of its social storytelling simplicity. From fun personal accounts– like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform. I still haven’t forgiven them for introducing an algorithm. (Chronological was so much more in line with the ethos of the platform.) But I can’t quit you, Insta.”

3. Joe Pulizzi: Founder, Content Marketing Institute

“Right now in my career, I use social media as almost a pure response vehicle. And I won’t start any new social media apps, platforms, or tools until I’m 100% committed to it. My goal with Twitter (my favorite) is to keep in touch and communicate my appreciation to those people that support me. Once I built an audience on those platforms, my goals and execution changed.”

4. Sam Hurley: Founder, Optim-Eyez

“Start A Fire is one of my all-time favorite social media tools because it provides shared credit to both content publishers and the curators who spread their material. It’s very simple, quick to use, and integrates with other social sharing tools like Buffer. Your face will appear in a pop-up on the articles you share, along with a custom link where you can direct visitors back to your own best content.”

5. Mari Smith: Facebook marketing expert

“Native video is the top reaching post type on Facebook and gets three times the engagement of link posts and two times that of photo posts. I love using Animoto’s gorgeous templates, themes, and stock music. Its new marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook News Feed because 80% of video ads on Facebook are watched with sound off.”

Native video gets 3x the engagement of link posts & 2x that of photo posts on #Facebook says @marismith. Click To Tweet

6. Ed Leake: Managing director, Midas Media

“When you ask these types of questions, marketers often overlook one big aspect of social – native advertising. As a paid click and data guy, I love Qwaya because it allows me to treat and optimize Facebook as I would AdWords: robust campaign structuring, split-testing, and automation tool set. If CTRs drop or CPC jumps … pause it. Might sound simple, but when you’re managing big accounts and budgets, it’s a godsend.”

7. Jeff Bullas: CEO, JeffBullas.com

“Sumo is a hybrid tool that’s a bit like a Swiss Army knife. It’s helped me thrive and survive in the wilds of the digital world by creating social-sharing buttons – onsite, SMS, Flipboard, and WhatsApp – and tracking my social counts on blog posts. The feature I really love is its Welcome Mat: a pop-up that captures emails. In less than 12 months, it’s collected over 40,000 email subscribers.”

 

8. Murray Newlands: Co-founder, Due.com

“Most B2B companies on social media are missing a huge opportunity. Staff, customers, and clients won’t post positive comments unless they love you. Beyond that you have to get proactive and make sharing easy. Oktopost’s amplify and collaborate features are built to do exactly that: internally and externally. But love has to be the foundation.”

9. Cammi Pham: Partner, ThinkRenegade

“With the new Instagram algorithm change, consistently posting at the right time has become even more important. Grum makes it easier to upload, process photos, schedule, and add hashtags to the first comment from desktop. For hashtags, I use 80% fixed and 20% tailored. This gives my team more time to focus on real-time engagement, which is life or death on social.”

Consistently posting at the right time on #Instagram is important w/ algorithm change says @cammipham. Click To Tweet

10. Jason Miller: Global content marketing leader, LinkedIn

“I like to keep things simple and streamlined: Less is more. So the tool that I use religiously is Elevate: LinkedIn’s employee advocacy tool. I use it to share, organize, and measure all the content I post across my main three social accounts: LinkedIn, Facebook, and Twitter. I share daily from Elevate and track engagements.”

11. Neal Schaffer: Founder, Maximize Your Social

“eClincher is a comprehensive social media dashboard along the lines of a Hootsuite, but it offers some unique functionality. The feature that I most love is auto post with queues. Basically, it’s a killer feature for companies who have lots of evergreen content and want to share it on a periodic basis across a wide variety of social networks. You can choose to post from your queue as often or as little as you’d like and stop sharing on a certain date, which is perfect if you are promoting an event.”

12. Ross Simmonds: Digital strategist, RossSimmonds.com

“My favorite tool is Venngage. As someone who really likes experimenting with the potential of visual content and visual communication, having access to an infographics tool that is so easy to use speeds up my visual output. Whether you are creating graphics for social, SlideShare, or a presentation, Venngage is super versatile and intuitive.”

13. Shane Barker: Digital strategist, ShaneBarker.com

“Quuu is a hand-curated and content-promotion platform. I use the promotion side to distribute everything. Each article is reviewed by a real person before it is approved because the goal is to promote only the highest quality content. Once the article gets the green light, Quuu adds it to its huge distribution network, which is cool, as I can then see the amount of shares and clicks for each article.”

14. Michael Brenner: CEO, Marketing Insider Group

“Twitter remains my primary social media platform. But alone, Twitter’s unmanageable. That’s why I use Followerwonk to understand who my audience is, when they are most likely to engage, and to find followers who overlap with similar social profiles and influencers. Their analyze feature – which integrates with Buffer – tells you exactly when to post your most important updates for exposure.”

15. Pam Moore: CEO and founder, Marketing Nutz

“I love using  If This Then That (IFTTT) to enable native posting of images on Twitter that are originally posted to Instagram. You can set specific criteria by using hashtags or set it to post to Twitter automatically by default. IFTTT also offers a nearly limitless supply of social and cross-platform ‘recipes.’”

 

 

 

 

 

 Author: Aaron Orendorff

By night, Aaron Orendorff is busy “saving the world from bad content” over at iconiContent. By day, he teaches communication and philosophy at the local college. Follow him on Twitter.

Other posts by Aaron Orendorff


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Stephanie
Monday, 22 January 2018 / Published in Nature in Business

Learning from Nature- Is Your Brand Connected?

The criteria used to determine what makes great leaders and brands is ever changing. Fortunately, there is a powerful learning environment available to us – Nature.   Nature is emergent, adaptive, resilient, co-creative, receptive and responsive. Qualities we could all use a little more of. Think about what the brand of your company stands for.

Nature is an ideal learning environment to be better leaders and create better brands. Here are 3 ways to incorporate nature into your journey:

ONE) Science now shows us that simply being in Nature improves our well-being, creativity, empathy, agility, self-awareness and natural ways of being-and-knowing (intuitive, rational, emotional, somatic intelligence’s). After being in Nature for at least 30mins, are hormones change, our senses liven, brain synapse connections enhance, left and right brain hemispheres inter-relate more readily, and we are able to draw upon more of our natural wisdom. Experiencing Nature helps us explore our sense of purpose, look into personal and organizational challenges, makes us better at empathizing with different viewpoints, while gaining perspective on our stuck patterns and biases.

 

TWO: There is a revolutionary shift taking place, affecting how we perceive life and our sense of place and purpose within it. This challenges us at deep and partly unconscious levels, calling in to question how we create and deliver value in business and beyond.  This transforms how we view life, from separateness (in business this manifests as viewing the organization as a machine, with compartmentalized problems)  to connectedness (realizing the organization is a living system, that our challenges are systemic in nature and that our living organization is intimately entwined with people at all levels- economic, social and environmental). In Nature, we can take inspiration from living systems in terms of the patterns, processes, relationships and the Eco-systematic nature of life.  Using this mindset you can create an abundance of creative innovation, resilience, purposeful living and agile emergent leadership.

THREE: To operate in today’s fast-moving ever-changing business environment, we need to call upon all of our natural ways of being-and-knowing. Those leaders who are better able to sense-and-respond effectively will not only do better in navigating these volatile uncharted waters, but will also create the conditions for their teams, brands & customers to perform more effectively.  Whether it be dialogue around the campfire, reflective time in the woods, or applying insights from nature into business, nature helps cultivate and deepen our ways of being-and-knowing, so that we can call upon our intuitive, rational and emotional intelligences more effectively.

brandingNaturewaxcreek
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Stephanie
Tuesday, 12 December 2017 / Published in Lifestyle, Networking

VIDEO: How to Make a Great First Impression

In this video, Entrepreneur Network partner Paul Furlong explains how to answer a question we’ve all been asked a hundred times: “What do you do?”

“This is a brilliant opportunity to make a great first impression,” says Furlong. “But, I think most of us blow it, and leave money on the table . . . . so, how can you make that all-important first impression count to set the tone for the relationship that follows and the potential business that results from it?”

Play Video: How to Make a Great First Impression

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