Here’s the trick to funneling traffic off of the social web: Write better headlines.

Sure, you need to be participating in conversations and engaging with customers, prospects and partners on social media. But sites like Twitter and Facebook are an endless stream of information snippets, each with the life expectancy of a kiwi. If your goal is to encourage a click from a social site to a landing page or a piece of content you will need to learn to write status updates that get clicks.

Social Proof Headlines (Social Proof = the propensity for people to make choices based on the choices that other people make):

Threat Headlines:

Gain Headlines:

The competition for attention on social media is fierce…This swipe file is your weapon in the battle for clicks on social
channels like Twitter, Facebook and LinkedIn. Access this list when you are in need of headline inspiration and watch
your social media traffic soar!

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