In this video, Entrepreneur Network partner Paul Furlong explains how to answer a question we’ve all been asked a hundred times: “What do you do?”

“This is a brilliant opportunity to make a great first impression,” says Furlong. “But, I think most of us blow it, and leave money on the table . . . . so, how can you make that all-important first impression count to set the tone for the relationship that follows and the potential business that results from it?”

Play Video: How to Make a Great First Impression