One brand idea. 3 ways. Today let’s contemplate Brand Essence. Do you know your brand essence? It should be 2 or 3 words only. Here’s an easy comparison of two distinct brand essences: Coca-Cola vs. Pepsi. Coca-Cola’s brand essence is Happiness in a bottle.
Never underestimate your brand’s visual components’ impact on people. If you want to develop a relationship with your market, they must notice you first. To be seen in today’s world, you need to be a head-turner, and that requires WOW-Factor. Start by understanding your