Expert advice to transform your business into a World-Class Brand
How to Create Your Irresistible, Distinctive, Bold Brand
We make brands irresistible, distinctive, and bold using Brand Archetyping. Brand Archetyping = Brand Identity. A Brand Identity is much like the identity of a human being. Dynamic. With dimension. You know that your human identity consists of a style, various mannerisms, an attitude,
What Everybody Ought to Know About Brand Evolution
What is a brand? What does “brand” mean to you? My best explanation is that your brand is how people think and feel about you, both consciously and unconsciously. Marketing psychology is real! So, your brand is a collection of all of the things
Clutch Features Wax Creek as a Top 2022 B2B Company in Colorado
Wax Creek brings innovation to businesses through smart, creative, and impact-driven branding. We don’t just give your brand a new coat of paint — we help you identify areas of improvement and build the necessary framework that will bolster your presence. With years of
The Bridge from Owning a Business… To Building a Brand
Building trust in your brand is one of the most important objectives you have in business. If you think about it, trust is really the difference between having a business and a brand. Branding is all about your reputation, how the market perceives you,
Don’t Write Another Piece of Copy Until You Know Your Brand Essence.
One brand idea. 3 ways. Today let’s contemplate Brand Essence. Do you know your brand essence? It should be 2 or 3 words only. Here’s an easy comparison of two distinct brand essences: Coca-Cola vs. Pepsi. Coca-Cola’s brand essence is Happiness in a bottle.
The Holy Grail of Values
Are you looking to grow your revenue? Would it help you to increase the clarity you have in your business? Do you want to know the secret to connecting with your target market on a psychological level? This short read is for you! Values
14 Tips for A World Class Brand
Never underestimate your brand’s visual components’ impact on people. If you want to develop a relationship with your market, they must notice you first. To be seen in today’s world, you need to be a head-turner, and that requires WOW-Factor. Start by understanding your
