Wax Creek
A Brand Marketing Agency
We help business owners stop second-guessing their brands so they attract and retain more clients while building authority and recognition in their industry.
Brand Strategy
A strategic brand:
- Gives you more pricing power
- Attracts more inbound leads
- Shortens your sales cycle
- Positions you as the authority in the minds of the market
- Is memorable and shareable
- Retains a higher percentage of customers
- Attracts the right clientele (you know, the ones you want to work with)
- Has brand equity
- Creates a passionate & joyful culture
Let’s get started on the journey of taking your company from “business” to “brand”!
We help business owners stop second-guessing their brands so they attract and retain more clients while building authority and recognition in their industry.
Why Brand Strategy?
We live in a world that is driven by perception. A brand strategy is essential because it provides clarity about the competitive landscape, market position and customer expectations. This information is critical to develop effective marketing strategies and to fine-tune marketing messages to maximize your competitiveness and attract clients. Branding will significantly enhance your market performance and profitability by improving name recognition, building credibility and trust, increasing advertising effectiveness and inspiring employees.
During our Brand Experience we build the necessary framework to attract your ideal clients on an unconscious, psychological level.
Brand North Star - (Mission + Vision + Values + Unique Value Proposition)
These statements are crucial to communicating the “who, what, how, and why” of your organization. These documents are your “North Star” helping you consciously drive forward in the right direction & connect with your audience.
Brand Archetype Discovery
People have personalities. Brands have personalities. If you want to scale by building a successful Brand, you need to be skillful about matching your market with your Brand. This process will give you the foundation to start building, connecting, and creating meaningful content.
Brand Voice + Personality Guidelines
our Brand is symbolized by personality, not abstract principles. Your clients recognize these personality traits because they are familiar, a part of the human experience. This is ultimately what creates Brand trust.
Buyer Persona Discovery + Buyer Journey
Your clients consist of more than basic demographics and their desire to spend money. Great Brands are richer than that and must take into account psychographics, feelings of the consumer, and life experiences. We’ll also help you understand how to strategically move consumers through the journey of becoming aware of your business, considering your business, to ultimately buying from your business.
Visual Identity Look + Feel Refresh
Every great Brand has an equally great visual identity. This includes a refresh of your color palette, image style, fonts, backgrounds, & patterns for you to use on social media, your website, & beyond. This helps to attract clients, stand out in a crowd, and be memorable & shareable. Logo not included.
Visual Branding
A signature visual aesthetic sets your brand apart, instills trust, and makes you memorable.
We’ll use the psychology of your brand to guide visual decisions. Using visionary thinking and a commitment to excellence, we create stellar visual brands that directly impact both the vitality of the business and the bottom line. We’ll use the psychology of your brand to guide visual decisions.
Using visionary thinking and a commitment to excellence, we create stellar visual brands that directly impact both the vitality of the business and the bottom line.
- 1-hour discovery call or meeting
- 1 mood board concept
- 3 initial logo concepts
- 2 rounds of revisions
- Primary and secondary logo in vector, large, small formats
- Logos in transparent, B&W, multiple formats
- Font pairing and selection
- Image Style and 5 stock images
- 3 Patterns for use on website and print materials
- Brand Style Guidelines (so that everyone who touches your brand has instructions to follow)
Website Design
We build responsive, Google-friendly, beautiful websites.
A quality website is important for your business. Looking great is important because your website is often the first impression you give potential customers. A great website also needs to be more than a pretty face… it MUST convert leads into clients. So let’s get building.
Website Build- a modern, professional, functional, basic SEO optimization, responsive website so that it looks great on the computer, tablet, and mobile. We’ll use the messaging and strategy that was carefully curated in the brand strategy combined with the buyer journey map ensuring both the best user experience for your customers and a user experience that converts. Price includes WordPress website template, most standard plugins such as booking calendar, Yoast SEO, image galleries, fx effects, slider revolution, contact forms, blog, social links, portfolio/projects plugins, and more. Price also includes 5 stock images as well as up to 1 hour of training on WordPress so that the user can manage the blog/projects/minor text changes/etc.
How does it work?
1) You complete a fun questionnaire
2) We have a 1-hour discovery call
3) We schedule your project from start to finish (typically 5-6 weeks)
4) Our team gets to work on your website while you sip pina colada’s in the sunshine
"The team at Wax Creek was so easy to work with. They gave us a fair price for the work that we needed done, had the first draft to us very quickly and were so easy to communicate with for revisions and updates. We are thrilled with the finished product and look forward to sharing our logo everywhere!"
– Andrew Fix
“My business went through a Brand Experience and my vision became a reality. My business found it's voice and identity, and this has made such a positive impact on how my business is presented to the community!"
– Amanda HarNess
“I am absolutely obsessed with the women I got to work with at Wax Creek!! I was reffed by a friend and I’m completely over the moon 😍 I started with the four hour brand strategy and was completely blown away that first day and now I’m at home with happy tears as we move forward and start to put things into action. "
– Mia Kelley
Address
5500 Greenwood Plaza Blvd #130,
Greenwood Village, CO 80111
Phone
(303) 669-7766
getbranded@waxcreek.com